ONE:The vast development of the coal trade, which contributed so materially to our national prosperity, occasioned the employment of a large number of persons at high rates of wages. Upwards of 118,000 people were working in coal mines. In the county of Durham there were more persons thus employed under ground than in cultivating the surface. It was a kind of work at which women and children could earn money, and in some of the collieries their labour was made available to a very large extent. It may be supposed that this practice entailed upon the boys and girls so employed the most serious evils, physical and moral. When this state of things began to attract public attention, an extensive inquiry was instituted by the Children's Employment Commission, which prepared three reports, presented to Parliament in 1842. The Commissioners collected a large mass of evidence at the collieries which brought to light facts of the most astounding nature as to the cruelty and demoralisation connected with the employment of women and children in coal mines. It seemed almost incredible that such practices could have existed in a civilised country, and showed the extent to which the thirst for gain will carry men, under circumstances where they can count upon impunity, and evade the censure of public opinion. Lord Ashley took up the subject with his usual earnestness in all questions affecting the welfare of the working classes, and in the Session of 1842 he brought in a Bill founded upon the reports of the Commission. The statement of facts with which he introduced the measure excited the astonishment and indignation of the House, and greatly shocked the moral sense of the country. The nature of the employment in which the children were engaged was calculated to brutalise them in every sense. They were obliged to crawl along the low passages with barely room for their persons in that posture, each dragging a load of coals in a cart by means of a chain which was fastened to a girdle borne round the waist, the chain passing between the legs. This they dragged through a passage often not as good as a common sewer, in an atmosphere almost stifling. At this sort of work girls were employed as well as boys, and they commonly worked quite naked down to the waist, their only dress being a pair of loose trousers, and in this condition they were obliged to serve adult colliers who worked without any clothing at all. The grossest immorality was the natural consequence. In Scotland a subcommission found one little girl, six years of age, carrying an eight-stone weight, fourteen times a day, a journey equal in distance to the height of St. Paul's Cathedral. The Commissioner adds, "And it not unfrequently happens that the tugs break, and the load falls upon those females who are following, who are, of course, struck off the ladders. However incredible it may be, yet I have taken the evidence of fathers who have ruptured themselves by straining to lift coals on to their children's backs." The Bill of Lord Ashley was passed almost unanimously by the Commons. In the Lords it was subjected to considerable opposition, and some amendments were introduced. The amendments were adopted by the Commons, and on the 10th of August, 1842, the Act was passed "to prohibit the employment of women and girls in mines and collieries, to regulate the employment of boys, and to make other provisions relating to persons working therein." The Act prohibited the employment of any boys under ground in a colliery who were under the age of ten years.
To achieve real change, we have to expand boundaries. Because the Wild West of what-could-be is unexplored but rife with opportunity.
TWO:In Germany, Frederick of Prussia was hard put to it. A fresh army of Russians, under General Soltikow, advanced to the Oder, and another army of Austrians, under Laudohn, advanced to form a junction with them. To prevent this, Frederick sent General Wedel to encounter the Russians, but he was defeated by them on the 23rd of July, with heavy loss. Frederick himself then hastened against them, but, before his arrival, the Austrians had joined Soltikow, making a united force of sixty thousand, which Frederick attacked, on the 12th of August, with forty-eight thousand, at the village of Kunersdorf, close to Frankfort-on-the-Oder. At first he was successful; but, attempting to push his advantages, he was completely beaten, the whole of his army being killed or scattered to three thousand men. So completely did his ruin now seem accomplished, that, expecting the Russians, Austrians, Poles, Swedes, and Saxons to come down on him on all sides, he once more contemplated taking the poison that he still carried about him; wrote a letter to that effect to his Prime Minister, and directed the oath of allegiance to be taken to his nephew, and that his brother, Prince Henry, should be regent; but finding that the Russians, who had lost twenty thousand men, were actually drawing off, he again took courage, was soon at the head of thirty thousand men, and with these was hastening to the relief of Dresden, when he was paralysed by the news that General Finck, with twelve thousand men, had suffered himself to be surrounded at Maxen, and compelled to surrender. Despairing of relieving Dresden during this campaign, Frederick eventually took up his winter quarters at Freiberg, in Saxony, and employed himself in raising and drilling fresh soldiers; compelled, however, to pay his way by debasing both the Prussian coin, and the English gold which he received in subsidy, by a very large alloy.
Employees and consumers. Two halves of a brand’s entirety, the whole of a brand’s audience. Sometimes these two halves have very different viewpoints, creating a weak spot in the brand story. Weakness tarnishes credibility. Brands that aren’t credible aren’t viable.
We squash weakness by designing the whole brand story. It’s crafted around the truism held by employees and consumers to create an experience that connects from the inside out.
By being true to the brand we represent, we elevate the audiences’ relationship to it. Like becomes love becomes a passion. Passion becomes advocacy. And we see the brand blossom from within, creating a whole story the audience embraces. That’s when the brand can truly flex its muscles.
ONE:It appeared to be the design of the Whigs to agitate this Session a series of questions connected with freedom of opinion, which, from the spirit of the times, they could not have the slightest chance of carrying, but merely to maintain the cause of liberty and liberality against the spirit of alarm and the spirit of tyranny that dogged its steps. On the 11th of May Fox moved for leave to bring in a Bill to repeal certain old statutes affecting the Dissenters, but his principal remarks were directed against the outrages perpetrated on Dr. Priestley and the Unitarians at Birmingham, his tone being taken from a petition from that body presented a few days before. Burke replied to[393] him, and asserted that this body of so-called Religionists was rather a body of political agitators. He noticed, in proof, the close connection of Drs. Price and Priestley, and their adherents, with the French Revolutionists. He quoted Priestley's own writings to show that they avowed a desire to destroy the National Church. He expressed his conviction that, from the intolerance shown by this party in the prosecution of their views, they would, did they succeed in destroying the Church and the Constitution, prove worse masters than those whom the English nation then had. He had no desire to see the king and Parliament dragged after a National Assembly, as they had been by the admired reforms of Priestley, Price, and that party, and much preferred to live under George III. or George IV. than under Dr. Priestley or Dr. Kippis. Pitt expressed his unwillingness to give more power to a party that declared its desire to overturn both Church and Constitution; and Fox, in reply, attacked Burke's "Reflections on the French Revolution," saying that Paine's "Age of Reason" was a libel on the Constitution of Great Britain, but that Burke's book was a libel on every free Constitution in the world. The motion was rejected by one hundred and forty-two votes against sixty-three.
To develop a deeper and more meaningful connection with consumers, we believe design must invite them to take part in the conversation.
ONE:But it was not till the days of Telford and Macadam that the system of road-making received its chief improvements. The reform in roads commenced in Scotland. Those which had been cut through the Highlands after the Rebellions of 1715 and 1745, chiefly under the management of General Wade, set the example, and showed the advantage of promoting communication, as well as of enabling the military to scour the mountains. In 1790 Lord Dare introduced the practice of laying out roads by the spirit-level, and they were conducted round hills instead of being carried over them. In 1802 a Board of Commissioners for Roads and Bridges in Scotland was established, and Thomas Telford was appointed the engineer. This able man had now a full opportunity for showing his knowledge of road-making. He laid out the new routes on easy inclines, shortened and improved the old routes by new and better cuttings, and threw bridges of an excellent construction over the streams. Where the bottom was soft or boggy he made it firm by a substratum of solid stones, and levelled the surface with stones broken small. Attention was paid to side-drains for carrying away the water, and little was left for the after-plans of Macadam. Yet Macadam has monopolised the fame of road-making, and little has been heard of Telford's improvements, although he was occasionally called in where Macadam could not succeed, because the latter refused to make the same solid bottom. This was the case in the Archway Road at Highgate. Macadam's main principle of road-making was in breaking his material small, and his second principle might be called the care which he exercised in seeing his work well done. For these services he received two grants from Parliament, amounting to ten thousand pounds, and the offer of knighthood, the latter of which he would not accept for himself, but accepted it for his eldest son.
From the purely practical to the richly philosophical, design is the solution to a host of challenges.
ONE:On the 9th of January, a month after their arrival, Lord Derwentwater was impeached of high treason by Mr. Lechmere in a bitter speech in the Commons. Other members, with equal acrimony, followed with impeachments against the Lords Widdrington, Nithsdale, Wintoun, Carnwath, Kenmure, and Nairn. The impeachments were carried up to the House of Lords on the same day, and on the 19th the accused noblemen were brought before the Peers, where they knelt at the bar until they were desired to rise by the Lord Chancellor, when, with the exception of Lord Wintoun, they confessed their guilt, and threw themselves on the mercy of the king. Sentence of death was immediately pronounced on those who had pleaded guilty; and Lord Wintoun was condemned after trial, but several months later he effected his escape from the Tower. Every effort was made to save the prisoners, and they were all reprieved, with the exception of Derwentwater, Kenmure, and Nithsdale. The first two were executed; but the Countess of Nithsdale, being about to take her leave of her husband, contrived, by introducing some friends, to secure his escape in female attire.In the meantime the preparations for civil war went on steadily on both sides in Dublin, neither party venturing to interfere with the other. Lest the Government should not be able to subdue the rebellion with 10,000 troops in the strong points of the city, and artillery commanding the great thoroughfares, with loopholes for sharpshooters in every public building, an association was formed to provide loyal citizens with arms and combine them in self-defence. The committee of this body ordered six hundred stand of arms from the manufacturer, and also some thousands of knots of blue ribbon to be worn by the loyal on the night of the barricades. It was intimated that the Government would pay for those things, but as it did not, an action for the cost of the muskets was brought against a gentleman who went to inspect them. Circulars were sent round to the principal inhabitants, with directions as to the best means of defending their houses when attacked by the insurgents. There were instances in which the lower parts of houses were furnished with ball-proof shutters, and a month's provisions of salted meat and biscuits actually laid in. The Orange-menregarded with so much coldness by the Government in quiet timeswere now courted; their leaders were confidentially consulted by the Lord-Lieutenant; their addresses were gratefully acknowledged; they were supplied with muskets, and the certificate of the master of an Orange lodge was recognised by the police authorities as a passport for the importation of arms.
There’s more to design than meets the eye. It’s when it meets the heart that design creates a meaningful, lasting connection with the audience.
ONE:The exports from the United Kingdom of all kinds of linen goods, and of flax yarn, amounted, in 1834, to the total declared value of 2,579,658. The quantities of Irish linen shipped in subsequent years continually increased from 34,500,000 yards in 1800 to 55,000,000 yards in 1835. The manufacture of linen also made great progress in Scotland, especially in the town and neighbourhood of Dundee. In 1814 the quantity of flax imported into Dundee for use in the factories did not exceed 3,000 tons; but in 1831 it was 15,000 tons, and in 1833 it was nearly 18,000 tons, including 3,380 tons of hemp. The quantity of linen sail cloth and bagging into which this material was made, and which was shipped from Dundee in the same year, amounted to 60,000,000 yards. The manufacture of linen increased rapidly in England, and the improvement of the quality was wonderful, owing to the perfection of the machinery. The length of a pound of yarn of average fineness in 1814 was only 3,330 yards; but in 1833 a pound of the average quality contained 11,170 yards; the yarn of that quality having during twenty years fallen to one-ninth of the price; the raw material having been reduced in price at the same time about one-half. The English manufacturers embarked to so large an extent in the linen trade that they became large exporters of linen yarn to Ireland and also to France.The British Parliament met on the 21st of January, 1794. The Opposition, on the question of the Address, made a strong remonstrance against the prosecution of the war. They urged the miserable conduct of it, and the failures of the Allies, as arguments for peace. They did not discourage the maintenance of a proper system of self-defence, and therefore acceded to the demands of Ministers for raising the navy to eighty-five thousand men. The production of the Budget by Pitt, on the 2nd of February, gave additional force to their appeals for peace. He stated that the military force of England, including fencibles and volunteers, amounted to a hundred and forty thousand men, and he called for nineteen million nine hundred and thirty-nine thousand pounds for the maintenance of this force, and for the payment of sixty thousand German troops. Besides this, he asked for a loan of eleven million pounds, as well as for the imposition of new taxes. This was an advance in annual expenditure of fifteen million pounds more than only two years ago; and when the manner in which the money was spent was inquired into, the objections became far more serious. It thus appeared that we were not only fighting for Holland and Belgium, but that we were subsidising German princes to fight their own battles. There had been a large subsidy to the King of Prussia, to assist him, in reality, to destroy Poland. We were, in fact, on the threshold of that system of Pitt's, by which Britain engaged to do battle all over Europe with money as well as with men. But remonstrance was in vain. Fox, Grey, and Sheridan, and their party in the Commons, the Marquis of Lansdowne, the Duke of Bedford, and the Whigs in the Peers, made amendment after amendment on these points, but were overwhelmed by Pitt's majorities. Burke, in the Commons, was frantic in advocacy of war, because France was revolutionary and impious.
FORE:Among the resources of Great Britain to which she is mainly indebted for her pre-eminence as a manufacturing nation, and without which she would not have been able to make anything like the progress she has made, or to bid defiance to foreign competition as she may always do, are her mines of coal and iron. The total produce of all the British ironworks was found, after a careful estimate, to be, in 1823, 442,066 tons; in 1825, 581,367 tons; in 1828, 653,417, and in 1830, 702,584 tons. In 1844 the quantity reached 1,500,000 tons. The quantity of tin produced in England in 1820 was 3,578 tons; in 1834 it was 4,000 tons. In addition to the quantities used at home, there was a considerable exportation of tin plates, the value of which in 1820 was about 161,000, and in 1840 it was more than 360,000. The produce of the copper mines in Cornwall was much greater than that of the tin mines; for while in 1820 it was only 7,364 tons, it had increased in 1840 to 11,000 tons. The increase during 60 years had been threefold, and the value annually raised exceeded 1,000,000 sterling. In the year 1820 the quantity of coals shipped from the port of Newcastle was more than 2,000,000 tons. In the year 1840 it had increased to nearly 3,000,000. From the port of Sunderland the quantity shipped in 1820 was considerably more than 1,000,000. In 1840 it was 1,300,000 tons. Large quantities were also shipped from the port of Stockton. The chief coal districts have naturally become the chief manufacturing districts; and as the coal is on the spot, it is impossible to estimate the quantities consumed in working the factories in Lancashire, the West Riding of Yorkshire, Nottingham, Derby, Birmingham, Wolverhampton, Leicester, Coventry, and Staffordshire. The town of Sheffield alone, it was estimated in 1835, required for manufacturing purposes about 515,000 tons of coals. Dr. Buckland, in his address to the Geological Society, in 1840, stated that "the average value of the annual produce of the mines of the British islands amounts to the enormous sum of 20,000,000, of which about 8,000,000 arises from iron, and 9,000,000 from coals."
Published Aug 30.
TWO:DEFEAT OF GENERAL BRADDOCK IN THE INDIAN AMBUSH. (See p. 119.)
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FORE:MR. ALEXANDER'S LEVES IN KING'S BENCH PRISON. (See p. 310.)These vexatious proceedings, including a great number of debates and divisions, led to the passing of an Act for more clearly defining the privileges of the House of Commons, which had made itself unpopular by its course of proceeding towards the sheriffs, who had only discharged duties which they could not have evaded without exposing themselves to the process of attachment. On the 5th of March, accordingly, Lord John Russell moved for leave to bring in a Bill relative to the publication of Parliamentary papers. He said, in the course of his speech, that at all periods of our history, whatever might have been the subjectwhether it regarded the privileges of Parliament or the rights of the Crown or any of the constituted authoritieswhenever any great public difficulty had arisen, the Parliament in its collective sense, meaning the Crown, Lords, and Commons, had been called in to solve those difficulties. With regard to the measure he was about to propose, he would take care to state in the preamble of the Bill that the privilege of the House was known only by interpretation of the House itself. He proposed that publications authorised by either House of Parliament should be protected, and should not be liable to prosecution in any court of common law. Leave was given to introduce the Bill by a majority of 149, in spite of the opposition of the Solicitor-General, Sir Thomas Wilde; the House went into committee on the Bill on the 13th of March, and it passed the third reading on the 20th of the same month. It was read a second time in the Lords on the 6th of April; and the Royal Assent was given to it by commission on the 14th of the same month.
Published Aug 28.
TWO:Hail, adamantine steel! magnetic lord!
Armed with insight, we embark on designing the right brand experience that engages the audience. It encompasses both the strategic direction and creative execution that solves a business problem and brings the brand to life.
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[533]An armistice was now demanded by the Alliesit is said at the instance of Austria, who desired to act as mediatorand gladly assented to by Napoleon, who was desirous of completing his preparations for a more determined attack. The armistice was signed on the 4th of June at the village of Pleisswitz.[See larger version]
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