ONE:In front of us were men loaded with bundles or with children; old women gasping as they leaned on long staves; chattering women with green or pink or white veils, their arms full of sheaves of flowers. By each little templebetween which there are[Pg 71] kiosks, sheltering innumerable grinning idolstrees grow, and under their shade the pilgrims break the climb with a short rest. In a palankin, carried by two men, a slim woman's figure was borne past, in a pink gauze dress spangled with silver; her feet and hands, beringed with silver and gold, were exquisitely delicate. For an instant her veil blew aside, showing her face, rigid with horrible white leprosy, only her almond-shaped black eyesbeautiful eyeswere alive with intense brilliancy, full of unfathomable woe.
To achieve real change, we have to expand boundaries. Because the Wild West of what-could-be is unexplored but rife with opportunity.
TWO:
Employees and consumers. Two halves of a brand’s entirety, the whole of a brand’s audience. Sometimes these two halves have very different viewpoints, creating a weak spot in the brand story. Weakness tarnishes credibility. Brands that aren’t credible aren’t viable.
We squash weakness by designing the whole brand story. It’s crafted around the truism held by employees and consumers to create an experience that connects from the inside out.
By being true to the brand we represent, we elevate the audiences’ relationship to it. Like becomes love becomes a passion. Passion becomes advocacy. And we see the brand blossom from within, creating a whole story the audience embraces. That’s when the brand can truly flex its muscles.
TWO:The rice, lately sown, was sprouting in little square plots of dazzling green; it was being taken up to transplant into enormous fields perpetually under water. All the "paddy" fields are, in fact, channelled with watercourses, or if they are on higher ground, watered from a well. A long beam is balanced over the mouth of the well, and two boys run up and down to lower and raise the bucket; a man tilts the water into the runlets out of a large vessel of dusky copper, or perhaps out of a leaky, dripping water-skin.With day came the grip of fire, the overwhelming[Pg 302] mastery of the heat. The sunshine pierced through every crack in the shutters and blinds, intolerably vivid. In feverish exhaustion, helpless to withstand the glow and light, we could but lie under the waving punkah and await the blessed return of night.
ONE:At one corner of a bastion of the rampart rises the Jasmine tower, the empress's pavilion, built of amber-toned marble inlaid with gold and mother-of-pearl. A double wall of pierced lattice, as fine as a hand-screen, enclosed the octagon chamber; the doors, which were of massive silver jewelled with rubies, have been removed. The golden lilies inlaid in the panels have also disappeared, roughly torn out and leaving the glint of their presence in a warmer hue, still faintly metallic. Recesses in the wall, like porticoes, served for hanging dresses in, and low down, holes large enough to admit the hand, were hiding-places for jewels, between two slabs of marble. In front of the sultana's kiosk, basins in the form of shells, from which rose-water poured forth, go down like steps to a tank below.
To develop a deeper and more meaningful connection with consumers, we believe design must invite them to take part in the conversation.
ONE:Turning out of this high street blazing with lamps, were dens of prostitution, and dark, cut-throat alleys.Still the tonga; uphill and down, over the hilly country, with a horizon of dull, low mountains, and the horses worse and worse, impossible to start but by a storm of blows. Towards evening a particularly vicious pair ended by overturning us into a ditch full of liquid mud. The sais alone was completely immersed, and appealed loudly to Rama with shrieks of terror. Abibulla on his part, after making sure that the sahibs and baggage were all safe and sound, took off his shoes, spread his dhoti on the ground, and made the introductory salaams of thanksgiving to the Prophet, while the coolie driver returned thanks to Rama.
FORE:[Pg 119]
Mike combines an expert technical knowledge with a real eye for design. Working with clients from a wide range of industries, he fully understands client objectives when working on a project, large or small.
FORE:
Tim is an experienced marcoms practitioner and manages projects from inception to delivery. He understands the synergy between great design and commercial effectiveness which shines through on every project.
FORE:"A doctor? I cannot say," replied Abibulla, "but the sahib knows many things." The woman's eyes entreated me. Would I not come? it would comfort the sick man, and help him, perhaps, to die easily if the gods would not spare him.
Be a creative director is a hard task, but Michele loves what she does. Her combination of knowledge and expertise is an important pillar in our agency.
FORE:In the streets the people, all wrapped in long shawls of a neutral brown, were only distinguishable amid the all-pervading greyness by their white head-dress. Men and women alike wear the same costumea full robe of dirty woollen stuff with[Pg 258] long hanging sleeves, and under this they are perfectly naked. The rich put on several such garments one over another; the poor shiver under a cotton wrapper. And all, even the children, look as if they had the most extraordinary deformed angular stomachs, quite low downcharcoal warmers that they carry next their skin under their robe.In a central space was a hideous rajah, a benefactor, with his six wives, all gaudily coloured with jewels in coloured paper stuck on to the images, and all kneeling in attitudes of idiotic ecstasy, doubly absurd under the daubing of vermilion and indigo. These were greatly admired by my servant, a convinced connoisseur in Indian art. Further on we saw, on the ceiling of a polychrome corridor, monsters carved to fit the shape of squared beams ending in a griffin's or a bird's head.
Jaye began making websites when animated logos and scrolling text were cool, but has since found a love for simplicity, creating websites that are a pleasure to browse. Monkey Island Fan.
ONE:
From the purely practical to the richly philosophical, design is the solution to a host of challenges.
ONE:In the middle of the station groups of women and children squatted on the flagstones, their little bundles about them of red and white rags, and copper pots looking like gold; a huddled heap of misery, in this enormous hall of palatial proportions, handsomely decorated with sculptured marble.
This project was crafted for Some Name corp. Detail here a little about your job requirements and the tools used. Tell about the challenges faced and what you and your team did to solve it.
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ONE:The temples were already closed, but my servant, Abibulla, diverted the attention of the gatekeeper, and I stole unseen into the outer precincts.
There’s more to design than meets the eye. It’s when it meets the heart that design creates a meaningful, lasting connection with the audience.
ONE:And from every stone, and in the rifts in the rocks, hung stalactites, like glittering icicles, and these too were of salt.Inland from Colombo it is pure enchantment to travel among the rich and tangled vegetation of every shade of green that grows by the margins of the pools, the rivers, and the rice-fields. At first, skirting the shallows, where men, standing to their waists in water, were fishing with large nets which[Pg 126] they managed but clumsily, the flat banks are overgrown with anthuriums, their broad leaves of dark velvet or of light gauze splashed with rose and white, mirrored in the channels that form a network to irrigate the rice-swamps. Then ferns, bamboos, and feathery reeds in every varying shade of gold; creepers clinging to the trunks of coco trees or ph?nix-palms bear bunches of pink or yellow blossoms between the palm-leaves, invading everything with their luxuriance, and forming a gaudy undergrowth below the tall treesa light but impenetrable thicket where the sun casts warm purple shadows.
FORE:"The mother of Christ."
Published Aug 30.
TWO:At the station pilgrims again, bewildered, shouting, rushing about in search of their lost luggage. One group presently emerged from the crowd, led by a man bareheaded, who rang a big bell with great gesticulations, his arms in the air, and the whole party marched off towards the temples in silent and orderly procession.
Armed with insight, we embark on designing the right brand experience that engages the audience. It encompasses both the strategic direction and creative execution that solves a business problem and brings the brand to life.
In the create phase, the big idea is unleashed to the world through different media touchpoints. This is when we watch the audience fall in love all over again with our client’s brand.
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FORE:A bulbul, flying out of a temple where it had been picking up the offered rice, perched on a pomegranate tree and began to sing, at first a little timid chirp, and then a ripple of song, soon drowned by the shrieks of parrots, which came down on the tree and drove out the little red-breasted chorister.
Published Aug 28.
TWO:As soon as he had bid us welcome, bunches of chrysanthemums were presented to us tied round a little stick. The Rajah hung garlands of jasmine round our neck, and a servant sprinkled us with otto of roses. The conversation turned on Europe, which Rawl Shri regards as a land of marvels, where fairy-like manufactures are produced and extraordinary forces have subjugated nature. He, like his cousin of Palitana, has a passion for horses, and he took me to visit his stud.
Armed with insight, we embark on designing the right brand experience that engages the audience. It encompasses both the strategic direction and creative execution that solves a business problem and brings the brand to life.
In the create phase, the big idea is unleashed to the world through different media touchpoints. This is when we watch the audience fall in love all over again with our client’s brand.
Read More
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"Yes. But how much is this?"
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